case study: UC Gardner Neuroscience Institute

Cincinnati, Ohio | UC Health

the challenge

As a world-class healthcare provider in the region, UC Health needed a design strategy to meet the needs of complex neurological patients. The UC Gardner Neuroscience Institute provides outpatient services, education for future care providers, and groundbreaking research to advance this specialized area of care.

the solution

Kolar worked with the UC Health team to assist in re-envisioning the comprehensive wayfinding and donor recognition systems needed to align with the newly launched brand positioning. The design process included immersive methods, moderated focus groups, and stakeholder workshops to identify the core challenges and a vision for UC Health’s future. Highlighting the organization’s focus on innovation and tenacity for discovering the root cause of the toughest medical challenges, the signature red brand color within the wayfinding system appears to emanate from within. The new system design seeks to evoke a sense of confidence in the care provided by the organization through its bold, yet streamlined aesthetic.