August 24, 2023

Today, we’re pleased to introduce you to Anthony Gregory, Business Operations Specialist at Kolar. Anthony works primarily with our team’s technology integration, internally and externally. As a tech enthusiast, he finds new ways to make life easy by automating and connecting us digitally.

Let’s get to know Anthony and understand his perspective on how technology & branding intersect, and why it plays a critical role in the workplace.

How does technology create an impact for brands & employees?

Impact on Brands:

Technology has revolutionized brand interactions by enabling real-time communication through social media, emails, and video conferencing, fostering stronger customer relationships. Brands can achieve a global presence and target diverse audiences through digital platforms, expanding their market reach. Data analytics empowers brands to gather and interpret customer insights, shaping personalized strategies for better customer experiences. E-commerce platforms empower brands to directly connect with consumers, boosting sales and efficiency. Technology fuels innovation by facilitating research, development, and the creation of new products and services.

Impact on Employees:

Technology transforms work dynamics by facilitating remote collaboration through virtual tools and cloud-based platforms, granting employees greater flexibility and improved work-life balance. Online learning resources empower continuous skill development, enabling employees to stay current and enhance their expertise. Automation and digital solutions optimize tasks, boosting productivity and job satisfaction. Improved communication and collaboration tools nurture teamwork and knowledge exchange, even across geographical boundaries. Technology also supports flexible work arrangements and wellness monitoring, promoting healthier lifestyles and enhancing overall employee well-being.

How important is it to leverage technology in today’s world to optimize your business and increase productivity for your team?

Technology offers a multitude of benefits that can significantly impact a company’s success. By automating tasks, streamlining processes, and providing access to real-time data, technology boosts efficiency and empowers data-driven decision-making. Remote work tools and digital collaboration platforms enable seamless teamwork across locations, while digital transformation fosters innovation and adaptability. Improved customer engagement through technology-driven solutions further enhances brand loyalty and competitiveness. Ultimately, embracing technology not only drives cost efficiency but also empowers employees, accelerates growth, and strengthens a business’s overall position in the dynamic global marketplace.

Has the pandemic impacted the role of technology in business operations?

COVID-19 completely reshaped how we look at business operations by rapidly accelerating the adoption of technology. Remote work became prevalent, driving the use of digital collaboration tools and video conferencing platforms. Additionally, health and safety measures were implemented using technology, while data analysis and cybersecurity gained prominence in decision-making, highlighting technology’s crucial role in maintaining business continuity, adaptability, and customer interactions during unprecedented disruptions.

How do you utilize new technology for your own productivity on the business operations team?

I’m 100% a nerd so any piece of tech that I think is going to make my life easier I typically have to get my hands on it.  But tech doesn’t always have to be the hardware, the software is what makes everything run so smoothly.  A hot topic right now is AI and Chat GPT. It’s like having a genius, a translator, a code wizard, and a storyteller in a single digital sidekick. From sparking ideas for your project to nailing that email charm, ChatGPT is the ultimate multitasker. It’s so good, it might even brew your coffee someday! (probably)

What inspires you most as a leader at Kolar?

I’m naturally curious when it comes to tech. So when there is something I know that helps me in my day to day routine or if there is something new that comes out, I’m always ready to learn how it can make my life easier. I really enjoy helping other people be excited about tech in that safe way and help them adapt it for their routines and workflow.

Has anything you learned through your experience at Kolar surprised you?

Yes! Coming from a musical background into a corporate environment was a pretty big shift. I was honestly pretty worried I would completely hate it, but Kolar has such a dynamic and fun team that I look forward to the days I go into the office. Kolar is also a company that encourages us to learn and advance our craft, and allows us the opportunities to adapt to new technology that is ever changing. I feel very blessed to be part of such a great company and team!